Business Tigresses in Post Liberalised India


Business Tigresses in Post Liberalised India

Dr.S.Subramanian

Dr.S.Subramanian "Business Tigresses in Post Liberalised India" Published in International Journal of Trend in Research and Development (IJTRD), ISSN: 2394-9333, Special Issue | GWEE-17 , March 2017, URL: http://www.ijtrd.com/papers/IJTRD7942.pdf

India was a nation born with a closed economy and closed society. Women were sidelined for centuries in this narrow society and even the erstwhile colonial masters did not take much efforts to emancipate them from the clutches of Masculinity. To imagine a woman running a business 100 years back would have been a daydream, but education and political initiatives taken by the successive governments have ensconsed them in the topmost chair of post liberalised India. Here Post Liberalisation does not just mean economic liberalisation, but also involves social liberalisation.This paper will pop out the evolution of women entrepreneurs with specific focus on Indra Nooyi, CFO, Pepsi co., and Chanda Kochar, CEO, ICICI.

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Special Issue | GWEE-17 , March 2017

2394-9333

IJTRD7942
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