Nur Zeina Maya Sari, Nita Kanya, Dede Oktini and Candra Maulana
The problem of the lack Strategic Management for recipients of Cultivation of Banana Peel and Chips has become a phenomenon in the Sukawarna community. The method used is the personal approach method, interviews and practice seminars in the field. The solution to this problem is scheduled training so Cultivating Banana Peel and Chips able to create better Management. With the planning stage, starting from the pre-survey stage, which involved 3 lecturers and 1 student, then the field stage and the final reporting stage which included before and after community service was carried out. The problem that partners in the Sukawarna community have the business sector. Data on Sukawarna Subdistrict has the majority. Problems that occur in financial recording and marketing management strategies for sales results . The negative impact of this problem not being able manage finances well, so that the business is unstable. The results of the research results show that some Cultivating Banana Peel and Chips have not been able to sell due to a lack of marketing management strategy and problems in marketing their products . Scheduled assistance is needed to solve problems in the Sukawarna sub-district. Determining a strategic location (place), competitive prices (price), attractive product packaging and promotions on offline media (brochures) and social media are solutions to the problem of Cultivation of Banana Peel and Chips in the Sukawarna sub-district.The community service outputs that have been achieved are uploaded activity videos, haki and draft community service articles published in research. As well as increasing knowledge strategies for banana peel and chips products.
Strategic Management , Income Economic