Strategies Toward Strengthening Market Competitiveness Of Nigerian Generational Businesses


Strategies Toward Strengthening Market Competitiveness Of Nigerian Generational Businesses

Anyasor, O. M.

Anyasor, O. M. "Strategies Toward Strengthening Market Competitiveness Of Nigerian Generational Businesses" Published in International Journal of Trend in Research and Development (IJTRD), ISSN: 2394-9333, Volume-5 | Issue-1 , February 2018, URL: http://www.ijtrd.com/papers/IJTRD14795.pdf

This paper aimed to explore strategies through which generational Nigerian firms could turn into serious domestic and international market competitors. Content analysis of existing literatures was applied in the study. The usefulness of transformational management model framework, e.g. Grosse (2003), Corsum (2012), and Method Frameworks (2012) to the objective of the study was examined and thus suggested. The local competitive advantages which the firms can exploits were outlined. The environmental business challenges and personal characteristics of the business owners that impact on the growth of the businesses were highlighted. The study posited that applying the requirements of the framework given positive reversal of the impacting factors could help to build the capabilities needed by these firms to grow and be able to compete both locally and international. Hence, commitment of company leadership successful identification of firm’s core competencies were among the vital bases for successful transformation of a firm.

Market Competitiveness, Generational Business, Transformational Management, Globalization, Nigeria.


Volume-5 | Issue-1 , February 2018

2394-9333

IJTRD14795