P. Seeralan, M. Thavamani
This paper presents the review on investment behavior of salaried class youth. The reviews are classified into forms of investment, investment awareness, and spending pattern of investment. The analysis brought out the following finding: First, salaried youth are of the opinion that investments with Banks, Post Offices, Land and building, jewellery and LIC are reasonably safe. Second, 52 percent of salaried youth have personal loan on their credit; Third, loan received from both banking and non-banking sectors; Fourth, salaried youth spend 67 percent on food, rent, transport etc; Fifth, maintenance of status and luxury life used up 33 percent of salaried youth; and Sixth, above 70 percent of salaried youth have become debtors. This paper is synthesizes all the behavioral aspects, to evolve new horizons.
Savings, Investment