Consumer Perception towards Home Loans

Consumer Perception towards Home Loans

M.Sakthivel Murugan, J.Jansirani

M.Sakthivel Murugan, J.Jansirani "Consumer Perception towards Home Loans" Published in International Journal of Trend in Research and Development (IJTRD), ISSN: 2394-9333, Special Issue | NCIRD-17 , February 2017, URL:

House is a basic necessity. Every one, rich or poor, whether in rural or urban areas, needs a house to protect his life and property and also to promote his well-being. A House is in mundane sense, more than a shelter just like the nest of a bird which aims at enhancing the birds generation. Housing is thus a fundamental requirement both for the human existence and settlement. Housing is also accepted as a key sector of the national economy which measures the standard of living and economic condition of a country. Good housing is a pre-requisite for human development and welfare. It provides shelter, security, amenities and privacy to the human beings for decent living. Without good housing, people cannot realize their full potential and carry on the life they want to lead. Good housing reflects the general welfare of the community, whereas bad housing leads to serious consequences such as diseases, immorality and juvenile delinquency. Recognizing the critical importance of human settlement in developing countries, the Universal Declaration of Human Rights and the International Covenant on Economic, Social and Cultural Rights, have recognized directly, emerge as the right to housing as a human right. The Supreme Court of India has interpreted the right to life as the right to livelihood and, more than that, the right to a residence proximate to the place of work. Assuming the importance of housing, Mahatma Gandhi, the Father of the Nation once remarked, “we don’t need mass housing but housing of the masses”. Housing provides both physical and mental strength and a psychological satisfaction to the poor, which can be offered as a collateral security for loan during the period of financial crisis. The better condition of the house ushers in that of the quality of life.


Special Issue | NCIRD-17 , February 2017


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