Matthew N. O. Sadiku, Janet O. Sadiku
Natural language processing (NLP) is a branch of artificial intelligence that empowers computers to comprehend, interpret, and generate human language. It involves teaching machines to understand the complexities of human language, including its semantics, syntax, and context. Drawing from disciplines like data science and computational linguistics, NLP empowers computers to comprehend and interact with human language. In marketing, NLP has emerged as a transformative technology, enabling businesses to extract actionable insights from vast quantities of unstructured data, ranging from social media conversations and customer reviews to emails and support tickets. NLP allows marketers to move beyond traditional quantitative analysis to understand the nuances of human communication. It analyses customer communications, social media posts, and feedback to extract insights about preferences, sentiment, and intent. This paper will explore the transformative role of NLP in modern marketing.
Natural Language Processing (NLP), Computational Linguistics, Marketing