Matthew N. O. Sadiku, Uwakwe C. Chukwu, Janet O. Sadiku
Big data refers to extremely large and complex datasets that exceed the processing capacity of traditional data management systems. It is essentially about leveraging massive amounts of information to uncover patterns, trends, and insights that can inform better decision-making and drive innovation. Companies use big data in their systems to improve operational efficiency, provide better customer service, create personalized marketing campaigns and take other actions that can increase revenue and profits. By following a structured approach, businesses can extract valuable insights from the vast sea of data they possess. Organizations will be required to manage it appropriately for competitive advantage and durability in the modern digital market. This paper provides an overview of big data and its applications.
Big Data, Big Data Analytics, Big Data Applications