Zhang Mengjin, Liu Meilin
In the process of the rapid development of the global e-commerce industry, environmental problems such as carbon emissions in the logistics sector and packaging waste pollution have become increasingly prominent. The construction of a green supply chain has become the core path for e-commerce logistics platforms to achieve transformation. This paper takes Cainiao Network as a specific research object, carries out a systematic analysis of its green supply chain practices, constructs a three-dimensional creation framework of "top-level management-strategy implementation-information disclosure", and refines a reproducible methodology, providing practical references for the green transformation of the e-commerce logistics industry. The study finds that enterprises can effectively balance environmental responsibilities and commercial value by setting quantitative strategic goals, carrying out technological innovation across the entire chain, and constructing an ecological collaboration mechanism, promoting the low-carbon and circular development of e-commerce logistics.
Green Supply Chain; Cainiao Network; E-commerce Logistics; Carbon Emission Reduction; Sustainable Development