A Review on Green Marketing

A Review on Green Marketing

Pavikumar.K , Vignesh.M , D.Shobana

Pavikumar.K , Vignesh.M , D.Shobana "A Review on Green Marketing" Published in International Journal of Trend in Research and Development (IJTRD), ISSN: 2394-9333, Volume-3 | Issue-2 , April 2016, URL: http://www.ijtrd.com/papers/IJTRD2428.pdf

Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature .this is especially true of marketing as society become more concerned with the natural environment ,businesses have begun to modify their behavior in an attempt to address society’s “new” concerns. This paper reviews benefits and importance of green marketing.

United Nations Environment Program (UNEP), International Union for Conservation of Nature and Natural Resources (IUCN), African NGOs Environment Network (ANEN), Environment Liaison Center (ELC), European Environment Bureau(EEB).

Volume-3 | Issue-2 , April 2016


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